Recently, mobile data has been named the new “Digital Gold” and has been deemed more valuable than oil as an asset. App marketers rely on their data in finding ways to streamline the user funnel and optimize app performance. App analytics is essential to growth, by improving user acquisition and user engagement performance.
Carly Fiorina, former CEO of HP, says “The goal is to turn data into information, and information into insight.”
The data can be used to better understand the user journey and make informed decisions. It is also used to learn more about and identify common problems with the user experience through the optimization of metrics. It is only through these metrics that Advertisers are able to make an impact and obtain a market share of Mcommerce. U.S. Retail Mcommerce sales hit $359.32 billion in 2021, an increase of 15.2% over 2020. And by 2025, it should more than double to reach $728.28 billion. POI has a patented program to revolutionize data capture from mobile devices without compromising user privacy.
Mobile Data Issues
Patented by Renowned Lawyer
Mobile Data Issues
Touch-n-Hold
Click Here to Test
If you are using a mobile device or any device with a touchscreen you can experience the concept of Touch-n-Hold technology right now. Click where indicated. You will see logos or images that you can touch and hold your finger to see the reaction. This seeming simple invention has implications far beyond one's first thoughts.
Touch-n-Hold Technology
For more information about the benefits of Touch-n-Hold technology, read the summary in PDF format here.
POI Patent